Player Classification

Representative argument each "donor perspective" might make:

Repayer: "I support organizations that have had an impact on me or a loved one."

Casual Giver: "I support large, well-known charities that make it easy or enjoyable for me to give."

High Impact: "I support the nonprofits that I feel are generating the greatest social good."

Faith Based: "I support my church and other organizations that fit with my religious beliefs."

See the Difference: "I support small or local charities, where I can see the difference I'm making."

Personal Ties: "I usually support organizations that my friends and peers are involved with."