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Player Classification

Representative argument each "donor perspective" might make:

Repayer: "I support organizations that have had an impact on me or a loved one."

Casual Giver: "I support large, well-known charities that make it easy or enjoyable for me to give."

High Impact: "I support the nonprofits that I feel are generating the greatest social good."

Faith Based: "I support my church and other organizations that fit with my religious beliefs."

See the Difference: "I support small or local charities, where I can see the difference I'm making."

Personal Ties: "I usually support organizations that my friends and peers are involved with."

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A Path That's Clear makes it possible for anyone to use charitable giving to explore their values.  We aim to help current and future donors turn their good intentions into good outcomes, by encouraging thoughtful and strategic giving.

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